During the May Day holiday this year, I went to Tonglu, Hangzhou to attend a car transfer ceremony for the first batch of zhongtong express express fleet of jac express K7 in tonglu, Hangzhou, feeling quite deep.
Jianghuai geerfa is a heavy truck series product of Anhui Jianghuai automobile group. K7 is one of gerfa's most famous brands. It is featured by high safety, high reliability, intelligent comfort, low fuel consumption and high appearance level. The car is outstanding, dynamic and aggressive. The author personally boarded the cab to experience the car. Sitting inside, there really is a kind of look down upon the earth, the king of the world feeling. Hardware configuration also enough hand: under the vehicle parts were picked from the international famous suppliers, such as the German man power, ZF gearbox, meritor axle, knorr, Lear, Johnson controls, such as Bosch, faurecia, schaeffler, lineup luxurious air, obviously jianghuai cars for the heavy card is spell net cost.
The sales team of K7 is also very hard working. The most admirable is wang jun, deputy general manager of jianghuai automobile marketing company and general manager of the cross-selling company. Gao han, the sales director of key accounts, often gives up his days off to be on the road to promote K7. However, since its appearance, jianghuagel has been selling in a tepid manner, with limited visibility on the road, and the market has not really accepted it.
It seems that whether a product sells well or not depends not only on its appearance level, configuration, price and service, but also on its marketing techniques. Many people have a poor understanding of the market and believe that as long as the wine is good, there will be no shortage of buyers as long as the product is good. Yet the markets have taught this insight more than once. There are many good products in China, but not many of them sell well. In a special market like China, many good products do not survive the market of warm water frogs, often end up dead.
Most Chinese consumers have a herd mentality. In order to pry open a market, the leading role of consumption leaders can not be ignored. This time jianghuaigeer K7 from the consumer leader zto express, also found the right way. Although the first batch only sold 8 units, but the significance is inestimable. Since ancient times, there has been a saying "shoot the horse first, catch the thief".
In addition, the Chinese market is a chain of interests in which each link has a special role. Without which link, or which link does not hold strength, the whole chain cannot generate strength. Recently, some manufacturers think that their products are enough cattle, the market base is strong enough, they want to remove the donkeys, reduce the intermediate links, and euphemistically give the profits to the market. The fact will prove that the existence of interest chain has its rationality, because the market needs someone to advance, someone to endorse, someone to spread word of mouth.
This time jianghuaigeer K7 in zto express breakthrough, is hard-won. From the slightly tired look of general manager wang jun and the busy figure of director gao han, we feel the dedication and sense of responsibility of this team, and we hope that this heavy truck black horse from Anhui hometown can truly realize the leap and lead China.
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